So, it is a plan that will help you optimize your merchandise display to maximize your sales.Ī retail planogram is usually just a single component which is a part of a more comprehensive documentation of all your visual merchandising needs. The term planogram comes from the combination of the words “plan” and diagram”. This includes the floor layout, displays, shelves, and other specific areas of the store. What Are Retail Planograms?Ī retail planogram is a visual merchandising tool which has a detailed visual diagram of all important parts of your store. Retail planograms help brands and merchandisers plan out the use of their store space and gather data to help them make smarter choices which will translate to better in-store sales. This is where the use of retail planograms is needed. From determining how to plan for your customers’ footpath in the store to which product displays go on which shelf, it can be overwhelming if your team does not have a solid plan in place.
However, planning out your retail space is not always an easy task. Since your products will occupy the space and customers will navigate this space, it makes it an essential factor for everyone. Being able to effectively use your store’s physical space is a fundamental part of the success of your brand.
